Tag: social media

Digital Outsourcing

Posted on by Melissa Priest

Outsourcing Digital and IT work is smart for businesses of all shapes and sizes.

Outsourcing offers many benefits:

  • access to a variety of skillsets and qualifications
  • flexibility in scaling resources up and down when you need to
  • cost effective
  • resources that are up to date with the latest trends and technologies
  • a fresh perspective for your business solutions

Small businesses are often too small to justify an in-house digital resource so outsourcing as and when you need to is the way to go.  We don’t recommend trying to do everything yourself as it’s probably not the best use of your time or why you got into your business in the first place, so outsourcing to an expert is a much smarter idea.

Medium businesses still want to maintain a fairly lean team and depending on the type of business you probably also can’t justify having a digital resource.

Outsourcing allows a business to draw on external resources when they need them, thereby being a cost effective and flexible solution for your business.

Larger businesses may also look to outsource to an external team if their internal teams are stretched, they have a large project that they need more resources for, or they require access to a different skillset not available internally.

We can help you in all of these situations with a range of services:

  • website design, development, maintenance and support – WordPress, Big Commerce, Shopify and more. We can also deliver bespoke web applications and e-commerce facilities.
  • graphic design – logo creation, marketing collateral (business cards, pamphlets, banners etc etc), social media graphics, online banners and more
  • user experience and technical reviews of your site
  • consultation / guidance on your digital presence
  • e-newsletter design and development
  • social media – profile creation, organic posts, paid advertising
  • website hosting and more

Whether you’re a small business trying to do everything yourself, or a larger business in need of some extra help please Contact Us and we can slot straight into your team for as many hours as you need.

5 Tips For Responding To Negative Social Media Comments

Posted on by Melissa Priest

Business owners often ask us whether we think they should get involved in social media for their business.

Before deciding whether social media is appropriate for your business, there are a few things you need to consider.

There are many advantages to being involved in social media – leveraging your network, powerful word of mouth etc, however it is important that you’re aware that you’re putting yourself out there to potentially receive negative comments.

Unfortunately there are people in the world who seem to get a kick out of having a nice little online rant about their experience with a business. They are suddenly all big and tough behind their keyboard, and feel the need to have a dig. They may have had ample opportunity to give the feedback face to face but of course that isn’t their go. (And most of these people I assume have never owned their own business or they would think twice in realising that negative comments can really hurt a business.)

Here are 5 tips for responding positively to negative online comments:

  1. Respond Appropriately – even though you might get angry and want to set the record straight, don’t, instead take a deep breath, don’t take it personally and try and respond in a balanced and professional manner.
  2. Be Brief – keep your response short and say something along the lines of ‘We’re sorry you’ve had this experience, please call us to talk about your situation’
  3. Consider Comments as free research – it may help you and your business to look at it this way, make a note of any suggestions, tips or problems mentioned
  4. Remember that everyone’s reading your responses – so this is a chance to demonstrate how caring your business is and how you handle problems. This can help create a sense of trust that goes beyond the particular situation.
  5. Hire Someone to do your responding – this can help take some of the emotion out of it. Ensure to have policies in place and respond in a consistent and professional manner.
    Source of tips: Vivian Wagner, Owner, V Creative Enterprises, LLC via American Express.com – here

 

If you are keen to create a social media presence for your business but don’t have the time to give it the attention it needs, contact us and we can do it for you.  Or read more information on our Social Media services.