Tag: Newcastle Websites

Outsourcing Your Website Updates Can Save You Money

Posted on by Melissa Priest

If your website is just sitting there not being updated, you could be missing out on opportunities to attract new customers and grow your business.

If you want to keep your site updated but can’t justify the cost of employing a web manager or going to an expensive marketing agency or web development company, you can save money by outsourcing your web tasks to us.

We are a small web services agency based in Newcastle and offer a wide range of web services at an affordable price. From new website design through to social media updates, we can help you with all of your online work.

Outsourcing your website updates to us, rather than employing someone in-house, will save you money and also give you maximum flexibility with the widest range of services rarely possible from one employee.

For a small monthly fee, here are some of the things we can help you with:

  • add / edit images on your website
  • add / edit content on your website
  • a graphic design resource for creation of new graphics
  • any coding changes required to your website
  • development of new features to your website
  • implementation of Google Analytics, run monthly Google Analytics report
  • competitive analysis against your competitors websites and features
  • user experience / usability review of your site with recommendations for improvement
  • set up and maintain your social media profiles
  • assistance with your social media posts
  • assistance with search engine optimisation (SEO)
  • consultation / guidance on content, social media, seo, site features
  • technical review of the site
  • make any necessary changes to ensure your site is technically sound
  • ensure site security – implement site monitoring tool, keep plugins up to date
  • keep WordPress version up to date
  • assistance with disaster recovery of website if necessary

 

Contact Us to discuss your website and outsourcing your web updates to us.

Does anyone still use the Yellow Pages? Not Me!

Posted on by Melissa Priest

You need more than the yellow pagesI can’t remember the last time I opened a yellow pages book and I don’t know anyone else who has either. Maybe my nanna? Actually probably my nanna because she is the only person I know who isn’t online.

As for everyone else, they’re doing their research online to find the products and services they need. Whether it be for a local builder, dentist or hairdresser.

If you’re relying on the yellow pages as a channel to find new customers for your business, you are completely narrowing your market, which will only get worse as each generation grows up assuming online as part of their everyday lives.

If your business doesn’t have an online presence and you want more customers or more revenue, then you desperately need to get yourself a website.

In future in most cases, if you don’t have a website you won’t be considered by a buyer. A friend of mine was getting married recently and she was looking for a makeup artist for her wedding day makeup. She was recommended a lady through a friend and instantly went online to look for this lady’s website. Nothing. No website, no facebook page, no online presence at all. So my friend didn’t want to book her because she instantly wondered whether she was legit. And this obviously wasn’t an expensive product or service, given it was a wedding, but still. Imagine buyers who are researching a big ticket item – a builder for their house extensions, new furniture, a wedding photographer, they would need to be able to view websites of these businesses before making a decision.

Buyers like to research. Let them learn about you and build trust in you via your website. It doesn’t have to be a $30,000 website, it doesn’t have to have bells and whistles. Just a nice clean website that doesn’t cost the earth and allows you to put a professional face to your business.

Contact us to discuss your business and how we can help you bring your business online.

Below is a recent poll we took on our Web Esc Facebook page asking people how they research their buying needs. I would assume 9 times out of 10 or maybe even more that people do their research online. The rest is probably word of mouth!
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